Accessible marketing
What is accessibility in marketing?
Accessibility in marketing means making sure everyone can enjoy and interact with your content—no matter who they are or how they communicate. Websites, ads and digital content can be accessible to everyone, including people with disabilities.
Why does this matter? Nearly 20% of people around the world live with a disability. If your marketing isn’t accessible, thousands of people in your community may not be able to understand the information you want to share with them.
Why accessibility is important?
Accessible marketing isn’t just the right thing to do—it also helps you communicate with more people. Here’s how:
- Extend your reach: when your content is accessible, you can connect with more customers.
- Improve user experience: accessibility makes your content easier for everyone to use. It also helps your website rank higher on search engines.
- Positive reputation: people value businesses that care about being inclusive. Showing that you welcome everyone builds trust and loyalty.
Simple ways to make marketing accessible
Here are some easy steps to get started:
- Add alt text to images: describe pictures so users with low or no vision can understand them.
- Be careful with colour: make sure text stands out from the background so it’s easy to read.
- Add captions to videos: this helps people who are deaf or in noisy places.
- Make websites keyboard-friendly: ensure people can navigate without a mouse.
Start small and improve over time
Accessible marketing helps everyone feel included. By making small changes—like adding captions or using strong colour contrast - you can create a better experience for all your customers. Being inclusive benefits everyone.