Social media
Accessible social media posts reach many people in the community. Social media platforms are working to improve accessibility for all users. There are also things you can do to make sure your social media content is more accessible.
Top tips for making social media posts accessible
- Use simple language and serif fonts.
- Use emojis, but limit to the start and end of paragraphs.
- When using hashtags, capitalise the first letter of each word. For example: #DisabilityActionWeek. By doing this, a screen reader will be able to read the words instead of reading the hashtag letter by letter.
- Make sure you have strong colour contrast when putting text on a coloured background. White on black or black on white offers the best contrast. You can check your word and PDF documents with this colour contrast checker.
- Place captions on videos.
- Include an image description in the text of your post and/or use alt text.
Learn about accessibility options on the different social media platforms
Find out more
- Social Media Accessibility Guide for Marketers
- Accessible Marketing: Your content calendar, reimagined: Planning for inclusive marketing from day one
- Watch TPG Interactive’s video on creating accessible social media content: Designing for connection and inclusion
- Be Accessible: Guidelines to make your social media posts accessible