Selling multiple-priced items

An item should only have a single price. However, human error does sometimes occur. You might list more than 1 price for the same item.

For example, the price displayed on the shelf might be different to the price in the catalogue.

Selling an item

If you display more than 1 price for a product, you must either:

  • sell the product for the lowest displayed price
  • withdraw the product from sale until the price is correct.

If you have displayed 2 different prices by accident, you do not have to sell the product for the lower price. You can choose to withdraw it from sale and fix the mistake.

A different price may be displayed in a catalogue for another region if it is specified that it applies only in that region.

A price is not a displayed price when it is:

  • hidden by another price
  • a unit price shown as another means of expressing the price
  • not in Australian currency.

Correcting a price

If you display the wrong price, you can fix it by:

  • covering up the old price with the new one (in-store displays)
  • publishing a correction (catalogues and ads).

A correction must be clearly visible. For a catalogue or ad, it must reach a similar audience to the original publication.

Office of Fair Trading

Go back to Office of Fair Trading home.

Sales practices guide

Read the Australian Consumer Law sales practices guide to understand the rules for different sales practices.

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Follow the law

Use the Small business self-assessment checklist to make sure your business is following the law.

You'll learn about:

  • the Australian Consumer Law
  • your rights and responsibilities when dealing with customers
  • where to get more information.