Avoid using unfair business tactics

It is illegal to force a consumer into an unreasonable contract by using:

  • false or misleading statements
  • undue pressure
  • undue influence
  • unfair tactics.

This is unconscionable conduct. A business must not take advantage of its bargaining strength over a consumer.

When you supply goods and services to a vulnerable person, you must:

  • not take advantage of their vulnerability
  • always act in good conscience.

Vulnerable people might be:

  • consumers who do not speak English or have English as a second language
  • consumers with learning, emotional or behavioural disabilities
  • low-income earners (such as if you make false statements about the full cost of a loan).

Suppliers should comply with the requirements of any applicable industry code, particularly when customers reasonably believe the supplier will comply with that code.

Some other examples of unconscionable conduct include:

  • not giving a customer enough time to
    • read or understand an agreement
    • ask questions
    • get advice
  • using a friend or relative to influence the customer’s decision
  • pressuring the customer into signing a blank or one-sided contract
  • not disclosing or explaining the key terms of a contract
  • using high-pressure tactics, such as not taking ‘no’ for an answer
  • offering incentives for people to sign that are not listed on the contract.

Office of Fair Trading

Go back to Office of Fair Trading home.

Avoiding unfair business practices guide

Businesses can download and read the Avoiding unfair business practices guide to understand Australian Consumer Law (ACL) and how to comply. You can also order a hard copy.

Note: From 1 July 2021, the threshold for the definition of ‘consumer’ increased to include purchases up to $100,000.

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